The Most Powerful Tool to Sell Your Home-Professional Video

We live in a digital age where people judge what they are buying before physically seeing it by what they see online. In 2020, 95% of home buyers used online search tools to find a home (NAR) and this has been a trend since 2013, so having a high-quality presentation of your home online is essential! This is why we use professional photography for every listing and for many listings, professional video! How many times do you search for a YouTube video to figure out how to do something or for a review on a product? Probably pretty often. Videos are more engaging than text and even pictures, which is why we utilize personalized home tour videos for listings! Here are just a few more reasons why videos increase engagement and interest in your home.

  1. It is easier to see the size of the home in comparison to someone walking around than just looking at pictures.
  2. More details of the home can be shared and shown on video than in pictures and the home description.
  3. Buyers get to know the listing agent and put a face with the name establishing trust.
  4. Social Media sites like and highlight video uploads more than links giving your home a wider viewing audience.

Watch some of our home tours to see what we are talking about.

We believe that video is one of the most powerful tools for showcasing your home and getting our clients top dollar on their home! We have one of the biggest video libraries for any real estate team in West Michigan and have been using video for years for listings and education! Want to know what the entire listing process looks like? We have a whole YouTube playlist on “How to Sell Your Home!”

Ready to buy or sell a home? Contact us to get started on your real estate journey today!